The Latitude

Latitude 25 Apparel is a lifestyle brand inspired by the invisible line where warmth, water, and perspective shift. It represents a place—both real and imagined—where life moves a little slower, the sun sits a little higher, and ordinary expectations fall away. This philosophy is rooted in coastal living, ocean influence, and the idea that true luxury comes from clarity, comfort, and intention rather than excess.

Latitude 25 Apparel is designed for those who choose intention over routine and quality over noise. Influenced by warm climates, beach towns, and the natural rhythm of coastal environments, the brand draws from the ebb and flow of the ocean, the clarity of open horizons, and the quiet confidence that comes from knowing exactly where you belong.

From Florida’s shoreline to iconic coastal destinations across the United States, Latitude 25 Apparel reflects a modern coastal lifestyle shaped by place, perspective, and purpose.

Our designs are minimal, timeless, and wearable—created to move effortlessly between travel, everyday life, and moments in between. Each piece of premium coastal-inspired apparel is made to be lived in, to age well, and to carry stories forward over time.

We believe clothing should feel natural, versatile, and refined, offering comfort without compromise and style without excess. Latitude 25  blends coastal casual design with understated luxury, making it ideal for modern lifestyles rooted in warmth, movement, and authenticity.

Our designs are minimal, timeless, and wearable—made to travel, to live in, and to carry stories forward. Every piece reflects a mindset: stay grounded, move south, and live on your own line. Latitude 25 isn’t about escape—It’s about alignment.